Smeaton's Gin

Smeaton’s Gin


UK Packaging Awards 2018
Best Packaging of a New Product – Winner

An original handwritten recipe for Bristol Method Dry Gin from the 1870s was the inspiration for Smeaton’s. Therefore, the packaging celebrates the Bristol Method style, telling the story behind the gin, communicating the authenticity and heritage of the product and providing maximum standout, the judges commenting:

“Really impressive holistic packaging design. The bottle shape and finishing, the supporting graphics really hit the mark for the brand, the substrate selection and font on the label adds further value.”