Small in Size Yet Big in Stature: Hayman’s Small Gin
Current market trends highlight that consumers are very much aware of what they’re consuming and the effect that their alcohol consumption has on themselves and their lifestyle.
Hayman’s of London have recently launched Small Gin, a full-strength gin with stronger botanical flavours designed to reduce the amount of spirit required to serve a Gin & Tonic.
The innovative product means just 5ml of Hayman’s Small Gin is required to make a balanced G&T, which can reduce alcohol consumption by 80% per single serve.
Miranda Hayman, co-owner of the Distillery said: “Many consumers are actively looking to reduce their alcohol consumption but are keen to continue enjoying that classic gin flavour they have grown to love. Small Gin is the perfect solution – a real gin that allows you to mix a true G&T with just a fraction of the alcohol.”
The Hayman Small Gin maintains the intensity of flavour and the ritual of preparation that people expect from a Gin and Tonic, whilst also reducing the calories consumed.
Each 200ml bottle of Small Gin comes with a specially designed 5ml measuring thimble hand tied around the neck, making it easy to mix a perfect Small Gin and Tonic at home. Just one thimbleful contains the same botanical flavour as a 25ml measure of standard gin.
Chris Todd, Allied’s Innovation Manager says: “Hayman’s Small Gin is packaged to meet consumer need for a more considered consumption lifestyle. Health conscious consumers are drinking better and less frequently. They’re constantly looking for products that help them to do the right thing and make the right choices. It’s exciting to be included with such an innovation within spirits.”