Allied Helps Shape New Indian Whisky Bottle
Allied Glass has recently worked with India’s Amrut Distillery, pioneers of Indian single malt whisky, to develop a new bottle for their award-winning range.
The bottle, which has intricate embossing on the front panel is to be used across the Amrut Fusion, Indian Style Single Malt and Cask Strength whiskies having been created to maintain the brand’s existing design assets while producing a more modern, premium look and feel.
The Amrut distillery was founded in 1948, but not until the 1980s did the company begin producing malt whisky. The guidelines for what constitutes a whisky in India are decidedly lax, in fact 90% of whisky consumed in India is made from molasses and blended malt whisky can contain as little as 4% malt whisky. Amrut however strived to produce a better product that would meet global requirements and employed the help of whisky experts from Scotland to perfect the processes.
Therefore, the barley is specially grown in the foothills of the Himalayas and the whisky is matured at 3,000ft in Bangalore where due to the tropical conditions, the whisky matures extremely quickly.