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When the leading distiller G & J Greenall decided to launch a superior premium quality new vodka brand Cristalnaya, they approached Allied Glass to produce a stunning new proprietary bottle.

An elegant yet unusual container, the Cristalnaya bottle is round at the top blending into a square shape at the bottom. This generates an interesting yet sleek bottle that has considered functionality with the introduction of indented grips for ease of handling and pouring.

To enhance the premium feel of the package, intricate embossed crystals feature prominently on the body of the bottle and also subtly in the push at the base. The push area is rarely used to communicate any brand values or messages, yet in the Cristalnaya bottle, the de-bossed crystal form can be seen due to the clarity of the vodka, creating intrigue and interest for the consumer.

To complement the stunning flint glass bottle, the Cristalnaya package uses a regal blue label, which is a royal tribute to classic Russian vodkas with a glamorous twist. The icy white and silver typeface is homage to the Arctic conditions of the vodka?s secret ingredient, which creates the smooth flavour and experience of Cristalnaya Vodka.

Cristalynaya uses only the finest grains and an all-natural, secret blend of botanicals and it is triple distilled to the same quality standards laid down by Russian Tsar, Alexander III, in 1894.